Established in 2024, Luceo is a wholly Tasmanian company that represents the realisation of our dream to use our collective skills and interests to create a family business.

Our choices and actions are based on our core values of integrity and quality. We aim to build enduring relationships with our Tasmanian producers and distribution partners.

Our vision is to enable others to create unforgettable memories with friends and family through shared enjoyment of exceptional Tasmanian wine and produce.

Sam Jones

Lutruwita/Tasmania is Palawa Country. Luceo acknowledges and pays respect to Aboriginal elders past and present and their deep connection to land, water and community. We honour the resilience of Aboriginal people as the traditional owners and continuing custodians of Lutruwita/Tasmania.